You Can’t Outsource Intuition: The Case for Local Executive Assistants
- Bradford Mattin

- Jul 16, 2025
- 4 min read
Updated: Jul 30, 2025

After 25 years of recruiting and managing Executive Assistants (EAs) and administrative professionals, I can say this with complete confidence: no amount of AI or offshore support can replace the unique value a truly great in-office EA brings to the table.
A stellar EA is more than just a scheduler or email gatekeeper—they are the strategic partner who quietly makes the chaos manageable, the day run smoother, and the executive look like they have it all under control. They are the difference between good and great, between busy and effective, and between being on time and being ready.
What Makes A Stellar Executive Assistant?
We all know the fundamentals of a strong Executive Assistant: proactive, anticipatory, organized, discreet. The best ones think two steps ahead and are ready before their executive even knows what they need. They plan around energy levels, build in travel buffers, and create enough margin in the calendar to make sure their executive isn’t just busy, but successful.
They also master the unspoken: mirroring their executive’s communication style, intuiting tone, and translating vision into action. They are the bridge between the executive and their team, decoding messages, smoothing missteps, and elevating efficiency.
But when it comes down to who gets the job and who doesn’t, the deciding factor is attitude.
So… What About AI and Offshore Talent?
Let’s be honest: both AI tools and offshore virtual assistants are becoming part of the landscape. But are they replacing EAs?
Absolutely not.
AI and offshore assistance are tools that can be used to automate repetitive tasks, manage data entry, and streamline standardized processes. (Expense Reports, anyone?) However, they can't step into a room, pivot on the fly, or think creatively in real-time. They’re not going to race graciously across the office to reprint an updated handout or discreetly check on catering before a big pitch meeting. And they certainly can’t read a room, calm a nervous executive, or patch a mistake before it becomes a problem.
More than ever, we’re hearing from clients who want their EAs in the office. Being physically present, with feet on the ground, matters. Executives want thought partners, not just assistants, who sit beside them, anticipate needs, and respond to the human side of work. The great Executive Assistants are learning how to harness the power of AI and cheaper offshore talent to streamline their repetitive tasks, allowing them to pivot and focus on the more complex and dynamic parts of their job, to be smarter and faster at what they do best.
Local Talent Has An Edge
Hiring local isn’t just about proximity, it’s about context.
An experienced local EA knows the best vendors, how to get a last-minute dinner reservation, which routes to avoid during rush hour, and how to handle an executive crisis without breaking a sweat. They know other EAs across companies, and often, a lot happens in those peer networks, whether it’s securing the best holiday party venue or getting insider tips from someone at the other end of the phone.
AI and offshore resources don’t have those connections. Local EAs are woven into the very fabric of the city and the industries they serve.
Why Attitude Is Everything
In every client meeting, the first thing hiring managers are scanning for isn’t a perfect resume—it’s a positive, can-do mindset. A great EA doesn’t say, “No, that’s not my job.” They say, “Yes, and here’s how we’ll make it happen.”
What is the most common feedback we hear when a client's EAs don’t work out? “They weren’t a team player.” Whether it’s helping set up for a client visit, jumping in to clean the kitchen, or simply doing what needs to be done, an EA’s willingness to support the whole office leads directly to their success.
At Alan J. Blair Personnel, we know skills can be taught, but mindset cannot. That’s why we emphasize professionalism, initiative, and a positive, can-do attitude when screening candidates. Often, our biggest challenge as recruiters is persuading a client to meet someone who doesn’t check every box on paper, but whose energy, eagerness to learn, and positive attitude are off the charts. And more often than not, those are the hires that last.
Final Thoughts
The role of the Executive Assistant has evolved, but their importance hasn’t diminished. If anything, the rise of AI and outsourcing has only made great EAs greater, saving them more time to do the important stuff. They are the humans behind the curtain, making the magic happen.
So if you’re wondering whether an EA is still worth the investment in today’s tech-savvy, remote-first world, the answer is a resounding yes. A great EA is worth their weight in gold.
Do you have a story about an Executive Assistant who saved the day? As an Executive Assistant, how is AI and offshore talent making your life easier or complicated? We’d love to hear from you. And if you're in need of a true right-hand person to help lead your executive function, you know where to find us!
Call us at Alan J. Blair Personnel—we specialize in placing Executive Assistants who are not just capable, but transformative.




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